Our Departments

From strategic planning, to creative development, to communication, each of our departments are 
lead by people who love what they do. They are also the best at what they do. Each of our departments works within the same building to ensure collaboration is a key part of realising a campaign. Through
the relationships built between strategy, ideas and media, we establish new horizons for our clients.
We invite you to learn more about our departments below.

Planning

Finding the right solution is about having a clearly defined problem, so our planners are the first people to work with our client and properly understand and communicate the essence of what needs to be achieved. They then activate our creative, communication, image, sensory or publishing departments to uncover new ideas or develop new opportunities.

Our planners are responsible for research, consumer insights, strategy development and media decisions and over time have evolved proprietary tools that facilitate each step of the decision-making process. Our planning department provides our clients with a comprehensive suite of strategic services including;

– Insights & research
– Brand workshops & facilitation
– Brand audits & analysis
– Brand strategy
– Brand positioning
– Brand experience mapping
– Brand interaction & architecture
– Brand resourcing & network activation
– Brand engagement & interface management
– Brief development
– Stakeholder management & engagement
– Trademark management & registration
– Digital strategy development
– Digital specification
– Communication strategy
– Media planning

Contact

For more information on how we can assist with your next project, please contact Brett Phillips, Founder & CEO at brett@3deep.com.au

Creative

Our creative department is the hub of our ideas. Our senior creatives inform and guide the realisation of all communication outcomes: from image making and art direction, image retouch, copywriting, design development, illustration, digital media design, advertising, outdoor and tvc development. In defining a brand’s identity, our creative department works with our client to establish visceral descriptions of the brand while establishing creative connections to desired target markets. In realising campaigns, our creative department establishes the central proposition of all communication outcomes including the tone and personality of visual and verbal communication. Our creative department provides our clients with a comprehensive suite of creative services including;

– Ideation & conceptual development
– Brand naming
– Brand identity development
– Brand vocabulary
– Brand demonstration & rendering
– Corporate identity design
– Digital interface design
– Digital wireframe development
– Platform realisation

Contact

For more information on how
we can assist with your next project, please contact Brett Phillips, Founder & CEO at brett@3deep.com.au

Image making

Our image department has been creating beautiful, original and compelling images for over 15 years. We have created literally thousands of campaign images for many of the world's leading brands including Harrolds, Toni Maticevski, The Australian Ballet, Balletlab, Jeremy Scott, Damir Doma, Gareth Pugh, Bernhard Willhelm, Juun J, Rad Hourani, Richard Nicoll, Phillip Lim, Henrik Vibskov, Green With Envy, Materialbyproduct and Six Scents to name only a few.

Our image department works in accord with our other departments while taking responsibility for every aspect of the image making process from conceptualisation, management, art direction, production and post production. We understand and take very seriously, the importance of producing images for our clients that stimulate desire, capture the imagination and communicate an original idea and message. As one of the most powerful and pervasive elements of a brand identity, we go to extraordinary lengths to provide our clients with the very best photographers, stylists and talent from around the world. Our image department provides our clients with a comprehensive suite of image making services including;

– Brief creation
– Conceptualisation
– Photography
– Art direction
– Styling
– Hair & makeup
– Set construction
– Location scouting
– Talent management
– Photographic retouch
– Image management
– Permissions & releases
– Sourcing & procurement

Contact

For more information on how
we can assist with your next project, please contact Brett Phillips, Founder & CEO at brett@3deep.com.au

Communication

Our communication department is responsible for all communication production. From the realisation of an advertisement, the technical development of a digital application through to the activation of experiential marketing, our communication department works seamlessly alongside our planners and creatives to ensure that the complexities of technology, the challenges of manufacture or the nuances of production don't get in the way of realising a great idea. Our communication department provides our clients with a comprehensive suite of services including;

Experiential

– Event planning & activation
– Cultural engagement & activation
– Audience mobilization
– PR activation

Digital

– Channel activation
– Platform development
– Interaction planning & production

Advertising

– Media acquisition
– Print acquisition
– Digital acquisition
– TVC production

Creative

– Copywriting
– Illustration
– Design development
– Finished art

contact

For more information on how
we can assist with your next project, please contact Brett Phillips, Founder & CEO at brett@3deep.com.au 

Sensory

Scent has the ability to seduce us, captivate us, recall our most vivid memories and create lasting emotional connections to places, products, people and brands. And while research shows that 75% of all emotions are due to smell rather than visual stimuli, 83% of commercial communication still revolves around visual communication. So, what if a scent could represent something that your brand stands for or something that you believe in?

Our history within the sensory branding space is significant and we have successfully created olfactory initiatives for many of the world's leading designers, brands and organisations including The Standard Hotel, Six Scents, Jeremy Scott, Damir Doma, Gareth Pugh, Bernhard Willhelm, Juun J and Rad Hourani. Our sensory departments in both Melbourne and New York consistently deliver the following services in order to realise stunning sensory campaigns;

– Sensory insights & trends
– Brief creation & consultation
– Scent workshops
– Scent conceptualisation
– Scent positioning
– Scent creation & manufacture
– Scent packaging
– Scent bottling
– Advocate & artist management
– Stakeholder management
– Trademark management & registration
– Audience activation
– International distribution
– Retail activation

contact

For more information on how
we can assist with your next project, please contact Brett Phillips, Founder & CEO at brett@3deep.com.au

Publishing

Publishing is one of the most significant ways to proliferate and promote a brand. In 2002 we established 3 Deep Publishing. A publishing, distribution and retail arm of our business that presented over 1500 publications
to more than 300 of the world’s leading national and international booksellers, galleries and institutions.

Since this time 3 Deep have gone on to establish some of the most significant Australian publishing initiatives including The Australian Ballet's 50th Anniversary publication, John Wardle Architects 20th year publication, Bird, Amplification, David Bromley's A Picture Book First and Foremost and 00 Robert Knoke - Volume 1 Black Material. Our knowledge, networks and experience in the realisation of complex, brand focused publishing projects is unmatched and we take pride in our ability to delivery the following publishing services;

– Brief creation & consultation
– Publishing workshops
– Positioning workshops
– Archive management
– Curatorial services
– Editorial services
– Content generation
– Concept development
– Design development
– Advocate & artist management
– Scheduling & project management
– International production
– Production management
– Import & export management
– Logistics management
– International distribution
– Retail activation

contact

For more information on how
we can assist with your next project, please contact Brett Phillips, Founder & CEO at brett@3deep.com.au

Open / Close All Tabs