Our Projects
Whilst we are recognized as one of the world’s leading creative agencies our priority is to deliver results. We enjoy long and fruitful relationships with our clients because we succeed in realising their business objectives while exceeding their expectations. We have been doing both of these things for more than 15 years. We invite you to survey the following selection of campaigns and initiatives and understand how 3 Deep might assist with your next project.
Featured
Harrolds AW12
The Hawk with talent, hides its talons. A fitting proverb for a luxury retailer at the top of its game.
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The Ideas Institute
The Ideas Institute is the principal conduit for creation of new interfaces that present ideas, artefacts and expressions of art.
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Green with Envy Brand Identity
The evolution of a muse. Rebranding The Destination for Australian Designers.
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The Australian Ballet 50th Anniversary
In 2012, The Australian Ballet will have a year like no other. One for reflection, looking forward and of course, celebration!
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Campaigns
Harrolds AW12
The Hawk with talent, hides its talons. A fitting proverb for a luxury retailer at the top of its game.
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Madonna for Louis Vuitton
X-Static PRO=CeSS. A photographic & video collaboration between Steven Klein & Madonna.
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Toni Maticevski SS13
With his signature manipulation of traditional fashion silhouettes, Maticevski's collections mark a desirable move away from conventional fashion.
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The Standard Spa
Imagined by Andre Balazs, realised by David Apel and rendered by 3 Deep, The Standard Spa fragrances represents a collaboration between sensory innovators.
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Harrolds SS11
It never troubles the wolf how many the sheep may be. A fitting proverb for a luxury retailer leading the pack.
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Green with Envy Brand Identity
The evolution of a muse. Rebranding The Destination for Australian Designers.
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Toni Maticevski AW12
With his signature manipulation of traditional fashion silhouettes, Maticevski's collections mark a desirable move away from conventional fashion.
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Harrolds AW11
Australia's only Luxury Department Store for Men keeps a watchful eye on the market.
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Toni Maticevski SS11
Maticevski believes every stitch and detail; every line and every shape should provoke an emotional response from both the wearer and the observer.
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Aviary
Only from the imaginings of choreographer Phillip Adams could this fantasia of contemporary movement and exotic birdlife come to life.
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The Australian Ballet 50th Anniversary
In 2012, The Australian Ballet will have a year like no other. One for reflection, looking forward and of course, celebration!
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Six Scents Collections Three
What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
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00 Volume 1: Black Material
One of the great virtues of art is that it enables us to see the world through different lenses.
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00 Campaign Launch
One of the great virtues of art is that it enables us to see the world through different lenses.
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Abbie Cornish for Toni Maticevski
There are certain people in this world that need little or no introduction. Their contribution to our world of popular culture, art, film and fashion is such that they have redefined the cultural and commercial goalposts.
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Toni Maticevski Business Vision
Toni Maticevski required a Business Vision that provided a roadmap for decision making, brand planning, manufacturing, distribution, human resources, product development and sales. And we were just the team!
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MATERIALBYPRODUCT Business Vision
Susan Dimasi established MATERIALBYPRODUCT in 2004 with the big vision of creating the Luxury Goods House that will define the 21st Century.
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Six Scents Business Vision
Six Scents required a Business Vision that could provide a roadmap for decision making, brand planning, manufacturing, distribution, human resources, product development and sales.
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MATERIALBYPRODUCT Brand ID
Susan Dimasi established MATERIALBYPRODUCT in 2004 with the big vision of creating the Luxury Goods House that will define the 21st Century.
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Harrolds SS10
Repositioning Australia's Luxury Department Store For Men took a fresh approach.
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Vivas Lend Lease
Created by award-winning, internationally renowned architects, Bates Smart, Convesso is a stunning and elegant complement to Melbourne's skyline.
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Scope Markt Gallery
SCOPE is the largest and most global art fair in the world, featuring galleries and artists from over 25 countries.
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Six Scents Collections Two
What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
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Wheels & Dollbaby
With a reputation as the outfitters to the stars, Wheels & Dollbaby has evolved from its initial iconic roots.
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Wine of Design
The 2009 Wine Of Design program brought together 6 creative icons with 6 of the best winemakers in order to reinvent the wine experience.
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Six Scents Collections One
What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
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Axeman Lullaby
Axeman Lullaby is an collaborative exploration and reflection on the physical and climatic characteristics of Australian wood chopping and early Victorian bush settlements.
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Giselle
2006 marked the 20th anniversary of Maina Gielgud's beautiful production of Giselle.
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Young Guns of Wine
Established in 2007, the Young Guns of Wine recognises, celebrates and connects the best young winemakers
to consumers.
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Mr B
As prolific as he was influential, George Balanchine created over 400 known works including this much loved masterpiece.
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Jerome Robbins
Jerome Robbins' career began on the stages of Broadway as a chorus dancer. He would go on to create more than fifty ballets.
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Concord
From the UK, Spain and Russia, Concord gathers three of the most exciting choreographers working today to uncover the boundless invention and possibilities of dance.
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Coppelia
Premiering in Paris in 1870, Coppélia has been a favourite for more than 140 years.
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Revolutions
Mikhail Fokine is acknowledged as the first choreographic genius of the 20th century.
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Raymonda
Raymonda is a homage to the style and charisma of screen goddess turned-princess Grace Kelly.
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Don Quixote
Created by ballet superstar Rudolf Nureyev, Don Quioxte is a ballet full of fun and colourful characters.
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New Romantics
The New Romantics programme was elegant and simple. It pushed the passionate commitment and extraordinary physicality of the dancers to the fore.
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Paquita
Inspired by the Russian greats, Paquita is a diverse range of exhilarating and technically demanding pas de deux.
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British Liaisons
British Liaisons brings together three generations of acclaimed choreographers.
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Edge of Night
Athletic, engaging and elegant, Edge of Night showcases Australian ballet at its very best.
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Fiction
The imagery of this work is epic, Hollywood technicolour juxtaposed with modern culture that is as intricate and sumptuous as a Persian carpet.
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Brindabella
Brindabella is a baroque fantasia, a spiritual and strange underworld performance from Jean Cocteau's La Belle et le Bete.
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Yellow Diva
Yellow Diva designs and manufactures engaging and original furniture and product.
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Studio Bird
As a young practice within the Australian architectural landscape, Studio Bird is incredibly unique.
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Everything in Between
As a creative channel for professionals and students, Everything in Between was a 16-week series of workshops, talks and collaborations between national and international creative thinkers.
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Six Scents Brand Identity
What if a fragrance brand could represent more than just sensuality, intrigue and allure?
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Impress by Australian Paper
As the largest selling coated paper within Australia, Impress is impressive!
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Nordset
Nordset is arguably Australia's most popular and widely specified paper within the creative community.
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The Australian Ballet 2011
With the countdown to the The Australian Ballet's 50th birthday fast approaching, the company celebrated its coming of age.
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The Australian Ballet 2010
The Australian Ballet's 2010 Season looked forward towards its 50th Anniversary celebrations.
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The Australian Ballet 2009
The Australian Ballet's 2009 Season was a diverse feast of dance, music and design.
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The Australian Ballet 2008
The Australian Ballet's 2008 Season signalled an appetite for full length narrative based works.
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The Australian Ballet 2007
The Australian Ballet's 2007 Season showcased a diverse repertoire of contemporary and traditional works.
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The Australian Ballet 2005
The Australian Ballet's 2005 Season celebrated the bicentennial anniversary of the birth of the great Danish choreographer, August Bournonville.
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The Australian Ballet Brand ID
Founded in 1962, The Australian Ballet is one of Australia's flagship arts companies, and one of the busiest ballet companies in the world.
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Cultural Artifacts
Luminous
More than two years in the making, Luminous is an extraordinary record of The Australian Ballet's first half-century.
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00 Volume 1: Black Material
One of the great virtues of art is that it enables us to see the world through different lenses.
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A Miracle of Modern Colour Photography
A Miracle of Modern Colour Photography was a publication created to accompany an exhibition of the same name.
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Punchout
The book is an aesthetic object; it is not only the content that is of importance, but the form and the physical expression of the ideas contained within.
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Amplification
Amplification explores the relationships that exist between movement and stillness.
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Volume: John Wardle Architects
A monograph celebrating 20 years of John Wardle Architects.
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Garcon
"Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom beautiful things mean only beauty" - Oscar Wilde.
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Tim Richardson
Physical Frequencies is skull-cracking cultural artefact for photographer Tim Richardson.
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Step inside
An insiders view on the life of a professional dancer, Lynette Wills gives you unprecedented "access all areas".
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Impress by Australian Paper
As the largest selling coated paper within Australia, Impress is impressive!
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A Picture Book First & Foremost
A limited edition monograph celebrating the work of David Bromley.
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Elenberg Fraser
Elenberg Fraser is an architecture firm that revolutionises the way architecture is practised.
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Moving Images
An exhibition celebrating the photographic works of Justin Smith and his long association with The Australian Ballet.
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Six Scents Collections One
What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
Learn more
Six Scents Collections Two
What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
Learn more
Six Scents Collections Three
What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
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Wine of Design
The 2009 Wine Of Design program brought together 6 creative icons with 6 of the best winemakers in order to reinvent the wine experience.
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Scope Markt Gallery
SCOPE is the largest and most global art fair in the world featuring galleries and artists from over 25 countries.
Learn more
Sensory
Six Scents Collections One
The Six Scents Collections presents artistic collaborations between high end fashion designers, perfumers and artists to create a limited edition series of fragrances.
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Six Scents Collections Two
Released annually, the Six Scents initiative goes beyond that of just fashion and scent; it unites designers and perfumers to participate in a collaborative event to produce wearable art for a cause.
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Six Scents Collections Three
What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
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The Standard Spa
Imagined by Andre Balazs, realised by David Apel and rendered by 3 Deep, The Standard Spa fragrances represent a collaboration between sensory innovators.
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BMW
On November 14, 2008, South African artist Robin Rhode was given a 300 horsepower paintbrush and total creative freedom.
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Tourism Victoria
Our sense of smell is one of our most important senses, it shapes our experience of the world.
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Scope Markt Gallery
SCOPE is the largest and most global art fair in the world featuring galleries and artists from over 25 countries.
Learn more
Six Scents Brand Identity
What if a fragrance brand could be more than just sensuality, intrigue and allure? What if a brand could represent something that you stand for or believe in?
Learn more
New Museum
At their most compelling, the creative arts go deeper than the aesthetic brilliance of a beautiful painting or the auditory indulgence of a superb sonata. They explore the boundaries of our perception and the intersection of our senses, our emotions and our intellect.
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10 Corso Como
The Six Scents brand presents artistic collaborations between high end fashion designers, perfumers and artists to create a limited edition series of fragrances.
Learn more
Experiential
Madonna for Louis Vuitton
X-Static PRO=CeSS. A photographic & video collaboration between Steven Klein & Madonna.
Learn more
The Ideas Institute
The Ideas Institute is the principal conduit for creation of new interfaces that present ideas, artefacts and expressions of art.
Learn more
Scope Markt Gallery
SCOPE is the largest and most global art fair in the world featuring galleries and artists from over 25 countries.
Learn more
New Museum
At their most compelling, the creative arts go deeper than the aesthetic brilliance of a beautiful painting or the auditory indulgence of a superb sonata. They explore the boundaries of our perception and the intersection of our senses, our emotions and our intellect.
Learn more
The Laminex Group
The Laminex Group is the leading marketer, distributor and manufacturer of premium decorative surfaces in Australia and New Zealand.
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Timber Promotion Council
Discard the floor plan and create a much more dynamic, conceptual approach.
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Everything in Between
As a creative channel for professionals and students, Everything in Between was a 16-week series of workshops, talks and collaborations between national and international creative thinkers.
Learn more
Moving Images
An exhibition celebrating the photographic works of Justin Smith and his long association with The Australian Ballet.
Learn more
Technology
Young Guns of Wine
Established in 2007, the Young Guns of Wine recognises, celebrates and connects the best young winemakers
to consumers.
Learn more
John Wardle Architects
John Wardle Architects required a digital footprint for the practice to deliver a highly functional and visceral experience for the user while supporting the strategic.
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Elenberg Fraser
Elenberg Fraser is an architecture firm that revolutionises the way architecture is practised.
Learn more
MATERIALBYPRODUCT
Susan Dimasi established MATERIALBYPRODUCT in 2004 with the big vision of creating the Luxury Goods House that will define the 21st Century.
Learn more
Wine of Design
The 2009 Wine Of Design program brought together six creative icons with six of the best winemakers in order to reinvent the wine experience.
Learn more
Yellow Diva
Yellow Diva designs and manufactures engaging and original furniture and product.
Learn more
Young Guns of Wine
Established in 2007, the Young Guns of Wine recognises, celebrates and connects the best young winemakers
to consumers.
Learn more
