Creativity that counts.

We offer a diverse range of services, integrated so as to provide potency to your brand communications: from brand investigation and strategy, visual identity design, art direction, digital activation, publishing, packaging to experiential activation. We are focussed on gaining a deep understanding of your audiences needs while uncovering the values and personality of your brand. In doing so we can help create a compelling promise that clearly communicates who you are and what you stand for.

Featured brands

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Harrolds

25 years after launching Harrolds as a classic mens suiting store, our client approached 3 Deep to reposition the brand for future growth.
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The Australian Ballet

After capturing the organisations creative spirit, innate style and youthful energy we set about reshaping a brand to live beyond the stage.
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Six Scents Parfums

Acknowledged as one of the Top 5 bespoke fragrance brands in the world, Six Scents is a brand of creative leadership and innovation.
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John Wardle Architects

JWA is one of the most respected architectural practices in the world. We were engaged to bring the brands story to life.
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Campaigns

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Harrolds 2014

Fire is the test of gold; adversity, of strong men. Introducing the Harrolds 2014/15 Campaign.
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Didier Dubot

Didier Dubot is a luxury French jewellery house founded on traditions of elegance, beauty and femininity.
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The Australian Ballet 2014

A lavish and opulent world of texture, colour and detail marked the 2014 Season for The Australian Ballet.
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Harrolds 2013-14

He like a rock in the sea unshaken stands his ground. Introducing the Harrolds SS2013 Campaign.
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Six Scents Characters

Six Scents Characters, is a character study within the context of perfume.
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Harrolds 2013

The secret of freedom is courage. Introducing the Harrolds 2013 Campaign.
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Harrolds 2012-13

Extraordinary clients call for extraordinary campaigns. Introducing Harrolds 2012-13.
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The Australian Ballet 2013

In 2013 The Australian Ballet presents Masterpieces, a year celebrating the very best in Ballet.
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Kaimin

The Kaimin brand identity explores ideas of sadomasochistic fetish through notions of dissection and distortion.
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Harrolds AW12

The Hawk with talent, hides its talons. A fitting proverb for a luxury retailer at the top of its game.
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Madonna for Louis Vuitton

X-Static PRO=CeSS. A photographic & video collaboration between Steven Klein & Madonna.
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Toni Maticevski SS13

With his signature manipulation of traditional fashion silhouettes, Maticevski's collections mark a desirable move away from conventional fashion.
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The Standard Spa

Imagined by Andre Balazs, realised by David Apel and rendered by 3 Deep, The Standard Spa fragrances represents a collaboration between sensory innovators.
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Axeman Lullaby

Axeman Lullaby is an collaborative exploration and reflection on the physical and climatic characteristics of Australian wood chopping and early Victorian bush settlements.
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Harrolds SS11

It never troubles the wolf how many the sheep may be. A fitting proverb for a luxury retailer leading the pack.
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Green with Envy Brand Identity

The evolution of a muse. Rebranding The Destination for Australian Designers.
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Toni Maticevski AW12

With his signature manipulation of traditional fashion silhouettes, Maticevski's collections mark a desirable move away from conventional fashion.
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Harrolds AW11

Australia's only Luxury Department Store for Men keeps a watchful eye on the market.
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Toni Maticevski SS11

Maticevski believes every stitch and detail; every line and every shape should provoke an emotional response from both the wearer and the observer.
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Aviary

Only from the imaginings of choreographer Phillip Adams could this fantasia of contemporary movement and exotic birdlife come to life.
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And All Things Return To Nature Tomorrow

And All Things Return To Nature Tomorrow celebrates the long-term artistic relationship between Adams and Stamp, and their common interest in hybrid forms of performance.
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The Australian Ballet 50th Anniversary

In 2012, The Australian Ballet will have a year like no other. One for reflection, looking forward and of course, celebration!
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Six Scents Collections Three

What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
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00 Volume 1: Black Material. Robert Knoke

One of the great virtues of art is that it enables us to see the world through different lenses.
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00 Campaign Launch

One of the great virtues of art is that it enables us to see the world through different lenses.
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Abbie Cornish for Toni Maticevski

There are certain people in this world that need little or no introduction. Their contribution to our world of popular culture, art, film and fashion is such that they have redefined the cultural and commercial goalposts.
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Toni Maticevski Business Vision

Toni Maticevski required a Business Vision that provided a roadmap for decision making, brand planning, manufacturing, distribution, human resources, product development and sales. And we were just the team!
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MATERIALBYPRODUCT Business Vision

Susan Dimasi established MATERIALBYPRODUCT in 2004 with the big vision of creating the Luxury Goods House that will define the 21st Century.
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Six Scents Business Vision

Six Scents required a Business Vision that could provide a roadmap for decision making, brand planning, manufacturing, distribution, human resources, product development and sales.
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MATERIALBYPRODUCT Brand ID

Susan Dimasi established MATERIALBYPRODUCT in 2004 with the big vision of creating the Luxury Goods House that will define the 21st Century.
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Harrolds SS10

Repositioning Australia's Luxury Department Store For Men took a fresh approach.
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Vivas Lend Lease

Created by award-winning, internationally renowned architects, Bates Smart, Convesso is a stunning and elegant complement to Melbourne's skyline.
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Scope Markt Gallery

SCOPE is the largest and most global art fair in the world, featuring galleries and artists from over 25 countries.
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Six Scents Collections Two

What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
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Wheels & Dollbaby

With a reputation as the outfitters to the stars, Wheels & Dollbaby has evolved from its initial iconic roots.
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Wine of Design

The 2009 Wine Of Design program brought together 6 creative icons with 6 of the best winemakers in order to reinvent the wine experience.
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Six Scents Collections One

What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
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Interplay

Interplay highlights the powerful partnership of dance, design and music.
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Damir Doma

Veil, a video collaboration between Damir Doma and Alessandro Tinelli.
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Giselle

2006 marked the 20th anniversary of Maina Gielgud's beautiful production of Giselle.
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TL Wood

The delicate lines and the faint heady scent of summer.
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Young Guns of Wine

Established in 2007, the Young Guns of Wine recognises, celebrates and connects the best young winemakers to consumers.
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Mr B

As prolific as he was influential, George Balanchine created over 400 known works including this much loved masterpiece.
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Jerome Robbins

Jerome Robbins' career began on the stages of Broadway as a chorus dancer. He would go on to create more than fifty ballets.
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John Wardle Architects

A visual identity that emerges from a field of graphic lines.
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Concord

From the UK, Spain and Russia, Concord gathers three of the most exciting choreographers working today to uncover the boundless invention and possibilities of dance.
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Coppelia

Premiering in Paris in 1870, Coppélia has been a favourite for more than 140 years.
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Revolutions

Mikhail Fokine is acknowledged as the first choreographic genius of the 20th century.
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Raymonda

Raymonda is a homage to the style and charisma of screen goddess turned-princess Grace Kelly.
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Don Quixote

Created by ballet superstar Rudolf Nureyev, Don Quioxte is a ballet full of fun and colourful characters.
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New Romantics

The New Romantics programme was elegant and simple. It pushed the passionate commitment and extraordinary physicality of the dancers to the fore.
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Paquita

Inspired by the Russian greats, Paquita is a diverse range of exhilarating and technically demanding pas de deux.
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British Liaisons

British Liaisons brings together three generations of acclaimed choreographers.
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Edge of Night

Athletic, engaging and elegant, Edge of Night showcases Australian ballet at its very best.
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Bodytorque

Bodytorque is for admirers of bold, brave ballet.
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Romeo & Juliet

Romeo & Juliet is perhaps the greatest love story ever told.
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Fiction

The imagery of this work is epic, Hollywood technicolour juxtaposed with modern culture that is as intricate and sumptuous as a Persian carpet.
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Brindabella

Brindabella is a baroque fantasia, a spiritual and strange underworld performance from Jean Cocteau's La Belle et le Bete.
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Miracle

Miracle creates a vision of the world that is both brutal and sublime.
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Yellow Diva

Yellow Diva designs and manufactures engaging and original furniture and product.
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Studio Bird

As a young practice within the Australian architectural landscape, Studio Bird is incredibly unique.
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Everything in Between

As a creative channel for professionals and students, Everything in Between was a 16-week series of workshops, talks and collaborations between national and international creative thinkers.
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Six Scents Brand Identity

What if a fragrance brand could represent more than just sensuality, intrigue and allure?
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Impress by Australian Paper

As the largest selling coated paper within Australia, Impress is impressive!
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Cultural Artifacts

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00 Volume 2: Them/Her

What do you get when you bring together Miles Aldridge, Nicola Formichetti, Kaimin and 3 Deep? If you guessed 00 Volume 2: Them/Her, then you would be correct.
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Luminous

More than two years in the making, Luminous is an extraordinary record of The Australian Ballet's first half-century.
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00 Volume 1: Black Material. Robert Knoke

One of the great virtues of art is that it enables us to see the world through different lenses.
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A Miracle of Modern Colour Photography

A Miracle of Modern Colour Photography was a publication created to accompany an exhibition of the same name.
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Punchout

The book is an aesthetic object; it is not only the content that is of importance, but the form and the physical expression of the ideas contained within.
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Amplification

Amplification explores the relationships that exist between movement and stillness.
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Volume: John Wardle Architects

A monograph celebrating 20 years of John Wardle Architects.
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Garcon

"Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom beautiful things mean only beauty" - Oscar Wilde.
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Bird

Bird is the result of a two year observation of birds, fashion and the female form.
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Tim Richardson

Physical Frequencies is skull-cracking cultural artefact for photographer Tim Richardson.
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Step inside

An insiders view on the life of a professional dancer, Lynette Wills gives you unprecedented "access all areas".
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Impress by Australian Paper

As the largest selling coated paper within Australia, Impress is impressive!
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A Picture Book First & Foremost

A limited edition monograph celebrating the work of David Bromley.
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Elenberg Fraser

Elenberg Fraser is an architecture firm that revolutionises the way architecture is practised.
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Moving Images

An exhibition celebrating the photographic works of Justin Smith and his long association with The Australian Ballet.
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Six Scents Collections One

What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
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Six Scents Collections Two

What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
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Six Scents Characters

Six Scents Characters, is a character study within the context of perfume.
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Six Scents Collections Three

What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
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Wine of Design

The 2009 Wine Of Design program brought together 6 creative icons with 6 of the best winemakers in order to reinvent the wine experience.
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Scope Markt Gallery

SCOPE is the largest and most global art fair in the world featuring galleries and artists from over 25 countries.
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Sensory

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00 Volume 2: Them/Her

What do you get when you bring together Miles Aldridge, Nicola Formichetti, Kaimin and 3 Deep? If you guessed 00 Volume 2: Them/Her, then you would be correct.
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Toni Maticevski

Extraordinary clients call for extraordinary fragrances. Eau Fleur de Belle / Fille de Maticevski is a feminine fragrance inspired by the classic fragrances from the 1950’s.
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Elenberg Fraser

Elenberg Fraser is not your average architecture firm and neither is the Elenberg Fraser signature scent.
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Six Scents Collections One

The Six Scents Collections presents artistic collaborations between high end fashion designers, perfumers and artists to create a limited edition series of fragrances.
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Six Scents Collections Two

Released annually, the Six Scents initiative goes beyond that of just fashion and scent; it unites designers and perfumers to participate in a collaborative event to produce wearable art for a cause.
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Six Scents Collections Three

What if a fragrance could be more than just sensuality, intrigue and allure? What if it could represent something that you stand for?
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Six Scents Characters

Six Scents Characters, is a character study within the context of perfume.
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The Standard Spa

Imagined by Andre Balazs, realised by David Apel and rendered by 3 Deep, The Standard Spa fragrances represent a collaboration between sensory innovators.
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BMW

On November 14, 2008, South African artist Robin Rhode was given a 300 horsepower paintbrush and total creative freedom.
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Tourism Victoria

Our sense of smell is one of our most important senses, it shapes our experience of the world.
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Scope Markt Gallery

SCOPE is the largest and most global art fair in the world featuring galleries and artists from over 25 countries.
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Six Scents Brand Identity

What if a fragrance brand could be more than just sensuality, intrigue and allure? What if a brand could represent something that you stand for or believe in?
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New Museum

At their most compelling, the creative arts go deeper than the aesthetic brilliance of a beautiful painting or the auditory indulgence of a superb sonata. They explore the boundaries of our perception and the intersection of our senses, our emotions and our intellect.
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10 Corso Como

The Six Scents brand presents artistic collaborations between high end fashion designers, perfumers and artists to create a limited edition series of fragrances.
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Experiential

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Sportsgirl

Extraordinary brands call for extraordinary experiences.
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Madonna for Louis Vuitton

X-Static PRO=CeSS. A photographic & video collaboration between Steven Klein & Madonna.
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The Ideas Institute

The Ideas Institute is the principal conduit for creation of new interfaces that present ideas, artefacts and expressions of art.
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Scope Markt Gallery

SCOPE is the largest and most global art fair in the world featuring galleries and artists from over 25 countries.
Learn more

New Museum

At their most compelling, the creative arts go deeper than the aesthetic brilliance of a beautiful painting or the auditory indulgence of a superb sonata. They explore the boundaries of our perception and the intersection of our senses, our emotions and our intellect.
Learn more

Veil

Veil, a video collaboration between Damir Doma and Alessandro Tinelli.
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The Laminex Group

The Laminex Group is the leading marketer, distributor and manufacturer of premium decorative surfaces in Australia and New Zealand.
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Timber Promotion Council

Discard the floor plan and create a much more dynamic, conceptual approach.
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Everything in Between

As a creative channel for professionals and students, Everything in Between was a 16-week series of workshops, talks and collaborations between national and international creative thinkers.
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Moving Images

An exhibition celebrating the photographic works of Justin Smith and his long association with The Australian Ballet.
Learn more

Technology

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Diageo

Broadcast monthly, our Neue Luxury Intelligence Reports provide a highly curated body of insights and perspectives from around the world.
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Toni Maticevski

In establishing Toni Maticevski's first eCommerce footprint, our brief was to create a considered and restrained digital signature that paid homage to the beauty and quality of the designers garments.
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Studiobird

Studiobird projects are speculations about the nature of space, of the elaborated surface, about the potency of symbols, about the contradiction of scavenged luxury. - Ian McDougall
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Green with Envy

Launching The Digital Destination for Australian Designers.
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Harrolds

A digital footprint for a luxury retailer at the top of their game.
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Slattery

Slattery is one the most dynamic Quantity Surveying firms providing end to end property and construction cost management services both here and abroad.
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Australian World Orchestra

The Australian World Orchestra is one of the most exciting orchestra initiatives in Australia’s cultural history.
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Elenberg Fraser

Extraordinary architecture deserves an extraordinary destination.
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Andrew Hazewinkel

Andrew Hazewinkel is a Melbourne based visual artist working across the fields of sculpture, video, photography and installation.
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Young Guns of Wine

Established in 2007, the Young Guns of Wine recognises, celebrates and connects the best young winemakers to consumers.
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John Wardle Architects 2.0

Our second site for John Wardle Architects delivers a highly functional and visceral experience for the user while supporting the strategic.
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John Wardle Architects

John Wardle Architects required a digital footprint for the practice to deliver a highly functional and visceral experience for the user while supporting the strategic.
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Elenberg Fraser

Elenberg Fraser is an architecture firm that revolutionises the way architecture is practised.
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MATERIALBYPRODUCT

Susan Dimasi established MATERIALBYPRODUCT in 2004 with the big vision of creating the Luxury Goods House that will define the 21st Century.
Learn more

Wine of Design

The 2009 Wine Of Design program brought together six creative icons with six of the best winemakers in order to reinvent the wine experience.
Learn more

Yellow Diva

Yellow Diva designs and manufactures engaging and original furniture and product.
Learn more

Young Guns of Wine

Established in 2007, the Young Guns of Wine recognises, celebrates and connects the best young winemakers to consumers.
Learn more

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