Campaigns / Bodytorque

the australian ballet


The brief

Bodytorque is for admirers of bold, brave ballet. In this annual showcase of new dance, choreographers take their first steps towards the world stage, working with The Australian Ballet’s most exciting young dancers. Our brief was to capture the spirit of the annual showcase and establish a compelling, image driven campaign to excite existing and discerning markets, while captivating new consumers.

The solution

An integrated campaign of outdoor & print that captured the emotion, narrative and contemporary positioning
of the annual programme.

What they said

“After seven years, The Australian Ballet’s Bodytorque program is stronger than ever” – The Daily Telegraph

About our client

Founded in 1962, The Australian Ballet is one of Australia’s flagship arts companies, and one of the busiest ballet companies in the world. Each year, the company presents approximately 200 performances in cities and regional areas around Australia, in addition to regular international touring. The Australian Ballet’s diverse repertoire reflects the company's vision: caring for tradition, daring to be different. The Australian Ballet perform works from the classical repertoire as well as contemporary works and commissions.

Departments activated

Planning, Creative, Image making, Communication