Campaigns / Harrolds 2012-13

Harrolds

Spring Summer 2012-13

The brief

Create and activate an extraordinary campaign for Australia's only Luxury Department Store for Men.

The solution

Extraordinary clients call for extraordinary campaigns. The Harrolds 2012-13 campaign raises the bar once again and delivers an integrated program of outdoor, direct mail, advertising and digital communications. Capturing the narrative of the season it continues to reinforce the company's position as Australia's only Luxury Department Store for Men

About our client

Harrolds Australia’s Luxury Department Store for Men offers an internationally renowned shopping experience. The flagship department stores at 101 Collins Street Melbourne and Westfield Sydney showcase an unequalled selection of the world’s most prestigious artisan bespoke and made to measure Italian tailoring from Tom Ford, Brioni, Kiton, Stefano Ricci, and Caruso as well as the world’s leading collections of Saint Laurent Paris, Givenchy, Balenciaga and many others.

The results

Financial results remain confidential at this point.

Departments activated

Planning, Creative, Image making, Communication