Campaigns / Harrolds AW11


Autumn Winter 2011

The brief

Harrolds is Australia's Luxury Department Store For Men. Established in 1985 by brothers John and Theo Poulakis, Harrolds sets the benchmark for personal service within Australia and offers an unrivalled shopping experience for men's clothing and accessories in both Sydney and Melbourne. In a challenging and saturated retail market, our brief was to establish a visceral and compelling image-driven campaign to excite existing customers, while captivating new audiences.

The solution

An integrated campaign of outdoor, print, advertising and digital that captured the emotion and narrative of the season while nurturing the company's position as Australia's only Luxury Department Store for Men.

The results

The season eclipsed sales targets in all key cities.

Departments activated

Planning, Creative, Image making, Communication