Campaigns / Impress by Australian Paper

australian paper

Impress

The brief

Impress, a comprehensive, luxurious and Australian made range of Gloss, Matt and Silk papers is manufactured by Australian Paper. As the largest selling coated paper within Australia, we were charged with the very pragmatic task of building the brand and market share.

The solution

An integrated campaign of print, advertising and digital that supported a biannual magazine profiling our countries brightest established and emerging talent.

The results

While financial results remain confidential, the Impress campaign significantly increased market share and positioned the paper as a premium, quality Australian Made product in the minds of influencers and specifiers.

About our client

PaperlinX is the world's leading fine paper merchant and Australia's principal manufacturer of quality communication and packaging papers. The business sells over four and a half million tonnes of paper and packaging materials worldwide. Australian Paper is part of the Paperlinx group of companies.

Departments activated

Planning, Creative, Image making, Communication

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