Campaigns / Interplay

the australian ballet


The brief

If you think ballet is only about tutus, think again. The Australian Ballet asked three choreographers and three composers to collaborate on brand new works for Interplay, highlighting the powerful partnership of dance, design and music. Our brief was to capture the essence of the season and establish a compelling, image driven campaign to excite existing and discerning markets, while captivating new consumers.

The solution

An integrated campaign of outdoor and print that captured the emotion and narrative of the season.

About our client

Founded in 1962, The Australian Ballet is one of Australia’s flagship arts companies, and one of the busiest ballet companies in the world. Each year, the company presents approximately 200 performances in cities and regional areas around Australia, in addition to regular international touring. The Australian Ballet’s diverse repertoire reflects the company's vision: caring for tradition, daring to be different. The Australian Ballet perform works from the classical repertoire as well as contemporary works and commissions. For more information

What they said

"Interplay is a fine example of artists stripping their work of all the frills and together creating something out of this world." - Australian Stage

Departments activated

Planning, Creative, Image making, Communication