Susan Dimasi established MATERIALBYPRODUCT (MBP) in 2004 with the vision of creating the Luxury Goods House that will define the 21st Century. The past eight years have been dedicated to innovating the signature systematic techniques for Marking, Cutting and Joining cloth to craft an unmistakable MBP brand cladding. Our brief was to establish a brand identity that captured the spirit, ambition and potency of the businesses while responding to future growth and expansion plans.
With the vision of becoming the The Luxury Fashion House for the 21st Century, the MBP brand identity was built around the delivery of three sub brands, each sub brand was structured to enable a broad market to have access to the MBP brand at various price points - without diminishing the overall MBP master brand. Each sub brand enabled the business to develop broadness and depth to product ranges for distribution through The MBP House, MBP flagship stores, department stores and boutiques. Anchored by an adaptive visual identity system that accommodates the three sub brands, it also responds to the presentation of three unique categories of product within each sub brands.
The MBP rebrand has significantly increased sales, successfully segmented the product offering, while positively influencing customer perceptions of the brand.
About our client
Susan Dimasi established MBP in 2004 with the big vision of creating the Luxury Goods House that will define the 21st Century. The past eight years have been dedicated to innovating the signature systematic techniques for Marking, Cutting and Joining cloth that craft an unmistakable brand cladding. Recognised, sold and collected locally, nationally and internationally, MBP has participated in leading catwalks, exhibitions, trades shows, publications and speaking engagements around the world. Highlights include commissions for Bjork and Sarah Blasko, selection for Barcelona o80 catwalk 2008 and 2009, winning The Premier’s Design Award in 2006 and 2008, featuring in Together Alone, Australian New Zealand Fashion exhibition The National Gallery of Victoria; published in Fashion: Australian New Zealand; Fashion by Thames Hudson and forthcoming publishing on www.theavantgardediaries.com