Campaigns / Miracle

balletlab

Miracle

The brief

Miracle is a performance that takes up contemporary concerns about religious radicalism and uses revolutionary evangelist groups from the 1960s and 70s to explore the dynamics of group behaviour. Our brief was to capture the essence of the performance and establish a compelling, image driven campaign that stimulated existing and new audiences.

The solution

An integrated campaign of outdoor, print, advertising and public relations that delivered a sold out season.

The results

– Sold out season.
– Nominated for 5 Green Room Awards, winner of 2.

About our client

Strikingly contemporary in nature and physically idiosyncratic, BalletLab's works contain a complexity that can be intense - providing a transforming, often provocative and polarising experience for the audience and the performer. Artistic Director Phillip Adams' work defies simple categorization because of his unique assembly of people and objects, across time and context to explore set narratives. www.balletlab.com

Departments activated

Planning, Creative, Image making, Communication