In a competitive marketplace, 3 Deep were briefed to create a campaign to reposition the Nordset brand within the minds of creative influencers and specifiers.
A visceral and creative print campaign that presented the work of Australian photographer Justin Edward John Smith. Demonstrating the paper's print capabilities while providing a limited edition series of photographic cards to collect, the campaign was targeted at the 'inspiration walls' of leading creatives and specifiers.
While financial results remain confidential, the Nordset campaign helped increase market share and positioned the paper within the minds of influencers and creative specifiers.
About our client
UPM is a global forest products group with core businesses in printing papers, speciality papers, label materials and wood products. In its main product areas, UPM is a leading manufacturer in all key markets. UPM has production in 14 countries and employs about 26,000 people. The company’s sales in 2007 exceeded EUR 10 billion.