Campaigns / Revolutions

the australian ballet


The brief

Mikhail Fokine is acknowledged as the first choreographic genius of the 20th century. His bold vision and commitment to the notion of “total theatre” kick-started a new phase in the evolution of ballet. Presented as a triple bill and including the stunning works of Les Sylphides, Le Spectre de la rose and Schéhérazade, our brief was to capture the essence of the season and establish a compelling, image-driven campaign to excite existing and discerning markets, while captivating new consumers.

The solution

An integrated campaign of outdoor and print that captured the emotion and narrative of the season.

About our client

Founded in 1962, The Australian Ballet is one of Australia’s flagship arts companies, and one of the busiest ballet companies in the world. Each year, the company presents approximately 200 performances in cities and regional areas around Australia, in addition to regular international touring. The Australian Ballet’s diverse repertoire reflects the company's vision: caring for tradition, daring to be different. The Australian Ballet perform works from the classical repertoire as well as contemporary works and commissions.

Departments activated

Planning, Creative, Image making, Communication