Campaigns / Romeo & Juliet

The australian ballet

Romeo & Juliet

The brief

Graeme Murphy adds another ballet classic to his list of audacious reinventions with the world premiere season of Romeo & Juliet. Traversing time and place, Murphy’s ballet follows "a feisty girl and a feisty boy who are willing to take a stand for their love". Our brief was to capture the essence of the performance and establish a compelling, image driven campaign to excite existing and discerning markets, while captivating new consumers.

The solution

An integrated campaign of outdoor and print that captured the emotion, narrative and romance of the world premiere season.

About our client

Founded in 1962, The Australian Ballet is one of Australia’s flagship arts companies, and one of the busiest ballet companies in the world. Each year, the company presents approximately 200 performances in cities and regional areas around Australia, in addition to regular international touring. The Australian Ballet’s diverse repertoire reflects the company's vision: caring for tradition, daring to be different. The Australian Ballet perform works from the classical repertoire as well as contemporary works and commissions. www.australianballet.com.au

Departments activated

Planning, Creative, Image making, Communication