Campaigns / Scope Markt Gallery

scope art fair

Markt Gallery

The brief

SCOPE Miami 2009 saw the launch of SCOPE Markt, a fashion-focused exhibition curated by Diane Pernet.
Our brief was to establish a communications program to position the initiative while creating a series of installations
in collaboration with exhibiting designers and leading figures in art and fashion.

The solution

A visceral campaign and installation that presented avant-garde fashion in a new and engaging way.

What they said

"The most bewitching fashion only ever leaves the catwalk when it’s lifeless in a magazine or suffocating in a glass box at some museum. I don’t know if fashion is necessarily art but I do know that it deserves to be inhabited by people who ache for it the same way others do for art." - Diane Pernet, Markt Curator & Founder of Shaded View on Fashion

About our client

With art fairs in Miami, Basel, New York, London, and the Hamptons, SCOPE Art Show has garnered critical acclaim. With sales of over $100 million and attendance of over 300,000 visitors, the unique SCOPE experience encompasses SCOPE Markt, SCOPE Film Program and the SCOPE Foundation’s Personal Development Auction.

Departments activated

Planning, Creative, Image making, Communication, Sensory