Campaigns / Six Scents Business Vision

Six Scents

Business Vision

The brief

The Six Scents brand presents artistic collaborations between high-end fashion designers, perfumers and artists to create a limited edition series of fragrances. Our brief was to establish a comprehensive Business Vision that would provide a roadmap for decision making, brand planning, manufacturing, distribution, human resources, communications, marketing, product development and sales.

The solution

The Six Scents Business Vision was established by 3 Deep Enterprise, a specialised division of our business that assists clients beyond the provision of creative and communication services. Through a structured process of discovery, we were able to capture the financial, operational, creative, marketing and communication aspirations of the business and convert these into a tangible set of objectives and strategies for future development and growth. Developed over a period of 6 months, the Six Scents Business Vision clearly articulates an approach to all aspects of the business while providing key strategies to navigate market expansion and the commercialisation of new and innovative fragrance offerings.

The results

The Six Scents Business Vision has helped increased sales, positively influenced the management, presentation and strategic direction of the business, while providing key strategies to navigate future market expansion and the commercialisation of new and innovative offerings.

About our client

Recognised as one of the top 5 bespoke fragrance brands in the world within its first three years and presented in more than 300 of the world's leading salons and retailers, Six Scents is a serious player within the fragrance landscape. For more information www.six-scents.com

Departments activated

Planning, Creative, Image making, Communication