Campaigns / Six Scents Collections One

six scents

Collections One

The brief

To create a fragrance brand with a unique and sustainable position within the global marketplace.

The solution

The Six Scents Collections presents artistic collaborations between high end fashion designers, perfumers and artists to create a limited edition series of fragrances. Released annually, the initiative goes beyond that of just fashion and scent; it unites designers and perfumers to participate in a collaborative event to produce wearable art for a cause.

The results

– Voted Top 5 bespoke fragrance in the world within the brand's first three years.
– Presented in more than 300 of the world's leading salons & retailers.
– Winner of multiple FiFi Awards.
– Winner of a Cannes Design Lion.
– Collection sold out.

What they said

“The initiative goes beyond that of just fashion and scent. It’s about uniting perfumers and designers and creating a sort of social commentary on modern perspectives on creativity and culture.” – Elle

“It’s nice to see cult designers get their fragrance voice smelled.” – The New York Post

“Green optimism in a bottle isn’t the average fragrance tagline, but then the Six Scents series have never been average fragrances.” – VOGUE UK

Departments activated

Planning, Creative, Image making, Communication, Publishing