Campaigns / The Australian Ballet Brand ID

the australian ballet

Brand Identity

The brief

Founded in 1962, The Australian Ballet is one of Australia’s flagship arts companies, and one of the busiest ballet companies in the world. Each year, the company presents approximately 200 performances in cities and regional areas around Australia, in addition to regular international touring. Our brief was to establish a flexible and timeless Brand Identity that signalled a strong and confident company at the top of its game.

The solution

A restrained and timeless brand identity platform.

About our client

Founded in 1962, The Australian Ballet is one of Australia’s flagship arts companies, and one of the busiest ballet companies in the world. Each year, the company presents approximately 200 performances in cities and regional areas around Australia, in addition to regular international touring. The Australian Ballet’s diverse repertoire reflects the companies vision: caring for tradition, daring to be different, The Australian Ballet perform works from the classical repertoire as well as contemporary works and commissions. www.australianballet.com.au 

Departments activated

Planning, Creative, Image making, Communication