Campaigns / Abbie Cornish for Toni Maticevski

toni maticevski

Abbie Cornish for Toni Maticevski

The brief

There are certain people in this world that need little or no introduction. Their contribution to our world of popular culture, art, film and fashion is such that they have redefined the cultural and commercial goalposts. Abbie Cornish is one such actress. Known for her film and television roles, particularly her award-winning lead performance in 2004's Somersault, and internationally for her role as Fanny Brawne in Bright Star, she also had a starring role in Limitless, the film adaptation of the novel The Dark Fields, directed by Neil Burger.

3 Deep were commissioned by Toni Maticevski to establish a print and digital campaign leveraging Abbie Cornish's endorsement and advocacy of the brand.

The solution

An integrated campaign of print, advertising and film to stimulate sales and to reach new audiences.

The results

– National media coverage and positioning.
– Ongoing collaboration with Abbie Cornish.

About our client

Challenging the traditional view of Haute Couture season after season, Maticevski’s sensibility—hidden in the forms and fabrics he uses—taps into our contemporary surroundings and everyday life. Exploring garment construction abilities to the absolute limit, every Maticevski season is different while managing to hold its unique and uncompromising handwriting.

Departments activated

Planning, Creative, Image making, Communication, Publishing