Campaigns / Vivas Lend Lease

Vivas Lend Lease

Convesso

The brief

Convesso Concavo is one of Melbourne's newest premium waterfront developments. The development is comprised of 455 apartments across two towers, with 220 one, two- and three-bedroom units in Convesso and 235 in Concavo. Designed by award winning architects Bates Smart, our brief was to create a comprehensive brand identity and communications platform for Convesso which reflected the premium positioning of the development.

The solution

An integrated campaign of outdoor, print, advertising, digital and signage to stimulate sales and position the offering within a saturated inner city property market.

The results

Following the release of the second stage of the project, Lend Lease sold more than 100 units with the average price for sales placed at over $1 million.

About our client

Over the past 40 years, Lend Lease has proudly forged a ‘can-do’ culture into the Australian property landscape. Across Australia, Vivas Lend Lease sets the benchmark in leading edge design. Our projects deliver attractive, sustainable environments that not only meet the needs and demands of people, but also fulfill their expectations for an exceptional quality of life

Departments activated

Planning, Creative, Image making, Communication