Campaigns / Wheels & Dollbaby

Wheels & dollbaby

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The brief

With a reputation as the outfitters to the stars, Wheels & Dollbaby has evolved from its initial roots of its iconic Australian flagship boutique catering to customers seeking unique one off pieces, to an international cult brand that indulges rock luxury and decadence of luxurious fabrics against playful construction. Our brief was to establish a series of image-driven campaigns to drive sales and excite existing customers. With brand ambassadors including Dita Von Teese, Deborah Harry, Pearl & Daisy Lowe, and Sadie Frost, it wasn't hard.

The solution

An integrated campaign of outdoor, print and advertising that captured the attitude of the season while nurturing the brand's position of confidence, individuality and playfulness.

The results

While financial results remain confidential, the seasons rocked.

Departments activated

Planning, Creative, Image making, Communication