Campaigns / Yellow Diva

yellow diva

Brand Identity

The brief

Create a strong, graphic and energetic brand identity for the business.

The solution

An integrated campaign of outdoor, print and digital to position the newly formed business and attract new and younger audience to engage with the product.

About our client

Yellow Diva designs and manufactures engaging and original furniture and products. The design studio was born in London, the collaboration between David Walley, a young Australian industrial designer and James Davis, a British architecture student. Yellow Diva - an almost anagram of their surnames - was established in 1994 and within a year they launched their first series of organic, sculptural, upholstered chairs, stools and chaise longues, at the inaugural 100% Design, Chelsea.

Departments activated

Planning, Creative, Image making, Communication