Campaigns / Young Guns of Wine


Young Guns of Wine

The brief

Our brief was to establish a brand identity and communications platform to make wine more appealing to new and younger audiences.

The solution

An integrated campaign of outdoor, print, advertising and digital to position the festival and attract new and younger audiences towards wine.

The results

The Young Gun of Wine Awards has quickly established a recognised brand in the Australian wine scene - receiving tremendous publicity in short time and from limited budget.

What they said

“Getting more than 200 people to turn up to a wine tasting is an achievement in itself. When those people are all in their 20s and 30s – the next generation of consumers the wine industry is desperately trying to attract – then the achievement is doubly impressive.” – The Weekend Australian Magazine

About our client

Established in 2007, the Young Guns of Wine recognises, celebrates and connects the best young winemakers to consumers. The winemakers on show represent the top 11 Australian young winemakers as curated by a panel of leading industry figures including Nick Stock, Max Allen and Philip Rich. The YGOW Festival is contemporary, trend-setting and energetic. It creates an opportunity to talk about wine to new audiences in new ways. Young Guns of Wine has quickly established a recognised and admired following in the Australian wine scene.

Departments activated

Planning, Creative, Image making, Communication, Publishing