Cultural Artifacts / Garcon

3 Deep publishing

Man Woman Girl Boy Magazine

The brief

Establish a niche magazine that showcased the photographic work of Justin Edward John Smith and the art direction and image making services of 3 Deep.

The solution

Observed as a series of magazines and composed always in two parts, the publication explored the complexities and nuances of the individual. Garcon, was the first in the series of published observations. Presented collectively in 128pp, the magazine is a contemporary theatrical interlude that explores youth, beauty, innocence and brutality. Created in the first person by Justin Edward John Smith with 3 Deep, the publication is for a discerning audience who appreciate the emotional and intuitive.

The results

– The publication sold out in all major regions.

Departments activated

Planning, Creative, Image making, Communication, Publishing