Cultural Artifacts / Impress by Australian Paper

australian paper

Impress

The brief

Impress is a comprehensive, luxurious range of Gloss, Matt and Silk papers. As the largest selling coated paper within Australia, we were charged with the very pragmatic task of building the brand and market share.

The solution

An integrated campaign of print, advertising and digital that supported a biannual magazine profiling our country’s brightest established and emerging talent.

The results

While financial results remain confidential, the Impress campaign significantly increased market share and positioned the paper as a premium, quality product in the minds of influencers and specifiers.

About our client

PaperlinX is Australia’s, and the world's, leading fine paper merchant. The business sells over four and a half million tonnes of paper worldwide.

Departments activated

Planning, Creative, Image making, Communication

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