Cultural Artifacts / Step inside

The australian ballet

Step Inside

The brief

Over a period of eighteen months Lynette Wills, a Principal Artist with The Australian Ballet, kept her camera at the ready as the company rehearsed, toured and performed. Wills' photographs offer a unique insider's view on the life of a professional dancer with one of the world's busiest ballet companies; the sweat, the physical exertion, the laughter, camaraderie, tension and triumphs. Our brief was to conceptualise, art direct and design an artefact celebrating Wills' body of work.

The solution

The book is an aesthetic object; it is not only the content that is of importance, but the form and the physical expression of the ideas contained within. The reading of a book, the holding of a title in one’s hands creates a certain intimacy; there is a tactility in the turning of the pages, a romance and a sense of longing usually associated with notions of permanence and the longevity of the printed page. Step Inside: The Australian Ballet explores the highly collaborative artform, presenting the interplay between dance and music as well as the partnerships and teamwork between dancers.

The results

– The publication sold out in all major regions.
– Winner of national and international awards of excellence.

About our client

Lynette Wills is a Principal Artist with The Australian Ballet, and is currently the longest serving artist dancing with the company. She graduated from the Australian Ballet School to join the company in 1991. Lynette has toured extensively with The Australian Ballet to Italy, London, Taiwan, China, Japan and the United States.

Departments activated

Planning, Creative, Communication, Publishing