Experiential / New Museum

Six Scents

New Museum Collection Launch

The brief

The Six Scents brand presents artistic collaborations between high end fashion designers, perfumers and artists to create a limited edition series of fragrances. 3 Deep were engaged by Six Scents to position, conceptualise and establish the launch of Collection One at the New Museum in New York. As part of our brief we had to engage the worlds leading cultural influencers and establish a sustainable footprint for the brand within the United States.

The solution

An integrated campaign of outdoor, print, advertising, digital and signage to stimulate sales and position the event. After months in the planning, the Six Scents Collection One launch was initiated and the New Museum with over 200 of the worlds leading cultural influencers invited to view the first ever collection.

The results

– Capacity launch at the New Museum (NYC)
– Sold out Six Scents Collections One

About our client

Recognised as one of the top 5 bespoke fragrance brands in the world within its first three years and presented in more than 300 of the worlds leading salons & retailers, Six Scents is a serious player within the fragrance landscape. For more www.six-scents.com

Departments activated

Planning, Creative, Image making, Communication, Sensory