Sensory / 10 Corso Como

six Scents

10 Corso Como Collection Launch

The brief

The Six Scents brand presents artistic collaborations between high end fashion designers, perfumers and artists to create a limited edition series of fragrances. 10 Corso Como is a multifunctional concept dedicated to art, fashion, music, design, cuisine and culture. Founded in 1990 in Milan, Italy, by gallerist and publisher Carla Sozzani, the complex began with an art gallery and a bookshop with other spaces soon to follow including a design and fashion store, cafè, a small hotel and roof garden. 3 Deep were engaged by Six Scents to position, conceptualise and establish a launch event at 10 Corso Como in Milan.

The solution

An integrated campaign of print, digital and environmental installations to stimulate sales and activate the relationship with 10 Corso Como.

The results

– Capacity launch in store.
– Six Scents Collections Three stock sold out.
– Retail activation strategy established for Six Scents.

About our client

Recognised as one of the top 5 bespoke fragrance brands in the world within its first three years and presented in more than 300 of the world's leading salons & retailers, Six Scents is a serious player within the fragrance landscape. For more www.six-scents.com

Departments activated

Planning, Creative, Image making, Communication, Sensory