Sensory / Six Scents Brand Identity

Six scents

Brand Identity 

The brief

Create a brand identity and establish a unique and sustainable position within the global marketplace.

The solution

The Six Scents Brand Identity captures the spirit of artistic collaborations between high end fashion designers, perfumers and artists. Reinventing the ampersand, 3 Deep created a unique visual identity that visualised the idea of 'connection' between artists and perfumers, perfumers and fashion designers. The brand identity platform created by 3 Deep orchestrated a visceral and layered system of image making, films, collaborations and charitable partnerships that supported a central idea of 'creativity with a conscious'.

The results

– Voted Top 5 bespoke fragrance brand in the world within the first three years.
– Winner of a coveted Cannes Design Lion.

What they said

“It’s about uniting perfumers and designers and creating a sort of social commentary on modern perspectives on creativity and culture.” – Elle

"At their most compelling the creative arts go deeper than the aesthetic brilliance of a beautiful painting or the auditory indulgence of a superb sonata. They explore the boundaries of our perception and the intersection of our senses, our emotions and our intellect. And we do not normally think of fragrance or the olfactory world as a typical playground of such ambitious art. But experimental brand Six Scents is working hard to challenge this assumption" – Mavia Popova

Departments activated

Planning, Creative, Image making, Communication