Sensory / Six Scents Characters

Six Scents

Characters (Collection Four)

The brief

To create a fragrance brand with a unique and sustainable position within the global marketplace.

The solution

Six Scents Characters, is a character study within the context of perfume. With each fragrance, physical, psychological and symbolic human attributes are assigned to every note, which slowly reveal a vivid portrait imagined by six cutting-edge designers in collaboration with six celebrated perfumers. The result is a literary masterpiece that represents the opportunity to see life through a different pair of lenses, perfectly parallel to the process in which a perfume is composed and evolves.

The results

– Voted Top 5 bespoke fragrance in the world within the brand's first three years.
– Presented in more than 300 of the world's leading salons & retailers.
– Winner of multiple FiFi Awards.
– Winner of a Cannes Design Lion.

What they said

“The initiative goes beyond that of just fashion and scent. It’s about uniting perfumers and designers and creating a sort of social commentary on modern perspectives on creativity and culture.” – Elle

“It’s nice to see cult designers get their fragrance voice smelled.” – The New York Post

“Green optimism in a bottle isn’t the average fragrance tagline, but then the Six Scents series have never been average fragrances.” – VOGUE UK

Departments activated

Planning, Creative, Image making, Communication, Publishing