Sensory / The Standard Spa

Six Scents

The Standard Spa

The brief

Historically, the Six Scents brand has presented artistic collaborations between high-end fashion designers, perfumers and artists to create limited edition fragrances. So when it came time to collaborate with Andre Balázs and David Apel to create a range of signature scents for The Standard Spa in Miami, it was familiar and exciting territory. 3 Deep were engaged by Six Scents to conceptualise and establish the twin fragrance offering and respond to a specific sensory profile of The Standard Spa brand.

The solution

An integrated campaign of sensory, print and communications to launch the initiative and create a sustainable sensory signature for The Standard Spa.

The results

– Creation of two bespoke fragrances for The Standard Spa
– Retail activation at The Standard Spa

About our client

Andre Balázs is an American hotelier and residential developer. Andre Balazs Properties owns 8 hotels in New York, Miami and Los Angeles, including the Chateau Marmont, The Mercer, Sunset Beach, and the Standard Hotels. The Standard Spa, Miami Beach is located on the residential island of Belle Isle.

Departments activated

Planning, Creative, Image making, Communication, Sensory