The brief

Establish a digital footprint for MATERIALBYPRODUCT that delivered a highly functional and visceral experience for the user while supporting the strategic direction of the business.

The solution

Through a structured process of discovery, we were able to capture the financial, operational, creative, marketing and communication aspirations of the site and convert these into a tangible set of objectives and strategies for future development and growth. 

The results

The site has significantly increased traffic and positively influenced customer sentiment towards the brand.

About our client

Susan Dimasi established MATERIALBYPRODUCT (MBP) in 2004 with the big vision of creating the Luxury Goods House that will define the 21st Century. The past eight years have been dedicated to innovating the signature systematic techniques for Marking, Cutting & Joining cloth that craft an unmistakable brand cladding. Recognised, sold and collected locally, nationally and internationally, MBP has participated in leading catwalks, exhibitions, trades shows, publications and speaking engagements around the world. Highlights include commissions for Bjork and Sarah Blasko, selection for Barcelona o80 catwalk 2008 & 2009, winning The Premier’s Design Award in 2006 & 2008, featuring in Together Alone, Australian New Zealand Fashion exhibition The National Gallery of Victoria, published in Fashion: Australian New Zealand Fashion by Thames Hudson and forthcoming publishing on

Departments activated

Planning, Creative, Image making, Communication