Technology / Wine of Design

V-know

Wine of Design website

The brief

The production of handcrafted wine is a beautiful thing and there is a great deal of interesting, passionate and warm people making wine. These people are typically agricultural and artistic. It was identified by our client that there is a connection missing between these people and their work, and the everyday or “non-fanatical” wine consumers. Our brief was to establish a digital footprint for the initiative that delivered a highly functional and visceral experience for the user while supporting the vision of attracting new and younger audiences towards wine.

The solution

Through the process of digital discovery, we identified the functional and strategic objectives for the site while identifying the communication requirements and desired user experience. We also learned that the festival required a scalable solution that supported their future expansion plans and ambitions. www.wineofdesign.com

The results

The site has significantly increased traffic towards the initiative and positively influenced customer sentiment towards the brand.

About our client

V-know began by producing events in 2006 that introduced the next generation of consumers to identities of the wine trade, and making the appreciation of wine enjoyable and alluring by debunking conventions, rejecting the stereotypical pomposity, and producing innovative ways for people to interact with wine.

Departments activated

Planning, Creative, Image making, Communication