Technology / Young Guns of Wine

Young Guns of wine


The brief

Our brief was to establish a digital footprint for the festival that delivered a highly functional and visceral experience for the user while supporting the vision of attracting new and younger audiences towards wine. Through the process of digital discovery, we identified the functional and strategic objectives for the site while identifying the communication requirements and desired user experience. We also learned that the festival required a scalable solution that supported their future expansion plans and ambitions.

The solution

A comprehensive, flexible and content rich digital footprint. 

The results

The site has significantly increased traffic to the festival and assisted to sell out all events and initiatives. It has also positively influenced customer sentiment towards the brand while establishing a sustainable and competitive digital footprint for the business.

About our client

Established in 2007, the Young Guns of Wine recognises, celebrates and connects the best young winemakers to consumers. The winemakers on show represent the top 11 Australian young winemakers as curated by a panel of leading industry figures including Nick Stock, Max Allen and Philip Rich. The YGOW Festival is contemporary, trend setting and energetic. It creates an opportunity to talk about wine to new audiences in new ways. Young Guns of Wine has quickly established a recognised and admired following in the Australian wine scene.

Departments activated

Planning, Creative, Image making, Communication