Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. With an unparalleled track record, BPM is invested commercially and intellectually into the projects they develop and build on behalf of our community and culture.
Following a significant review of BPM’s business, brand and communication strategies, 3 Deep were commissioned to reposition the brand and establish an integrated program of communications across all property and branded touch points. Challenging the existing property paradigm, the strategy created value in the BPM master brand while transferring that equity across all resulting products, experiences and services. The BPM customer journey has now expanded to be far more curated and far more enduring than ever before. The purchase of a BPM property is now only the starting point of an extraordinary lifelong engagement with the BPM world. A world underpinned by objects of desire and extraordinary experiences.