With more than 23 million visitors a year, Chadstone is amongst the world's best integrated hotel, shopping, dining and entertainment destinations. Central to this remit is Hotel Chadstone – a boutique 250 room luxury hotel serviced by MGallery by Sofitel. 3 Deep were appointed to establish a comprehensive brand strategy for the Hotel in additional to all supporting marketing, communication, brand and experiential touch points.
Positioned upon the key tenets of exclusivity, scarcity and desire, Vault showcases the very best of Hardy Brothers. It is the apex of the brand’s offer and a defendable asset that amplifies the business’ true luxury credentials.
Underpinning our larger brand recalibration project for Hardy Brothers, 3 Deep were charged with the responsibility of establishing an updated eCommerce platform for the business that celebrated the brands unique lineage while presenting the most revered luxury jewellery and timepieces in the Asia Pacific.
Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship.
With each new development continuing to promise a ‘designer life’ of ‘luxe’ with the commensurate location and amenities, it has become increasingly difficult to distinguish the unique value proposition from one developer and property to the next. While building aspiration within the minds of potential buyers is vital for all developers, the opportunity for Kincrest was to base these aspirations on truth and authenticity.
In a dual presentation of Chinese art and culture past and present, the 2019 Melbourne Winter Masterpieces series at the National Gallery of Victoria presented China’s ancient terracotta warriors alongside an exhibition of new works by one of the world’s most exciting contemporary artists, Cai Guo-Qiang. 3 Deep were commissioned to establish a highly identifiable campaign that presented both exhibitions in accord.
Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. Our SS19 campaign 'Charming Rebellion' celebrates the virtues of pleasure and the liberation of dreams.
In Susan Sontag's seminal essay, Against Interpretation, Sontag calls for a return to unmediated experience – for us to see more, to hear more, to feel more. The Neue Luxury fragrance program responds by presenting a unique alchemy of olfactory ideas, themes and phenomena that function to create both an artistic work and sensorial memento.
Presented in celebration of Phillip Adams BalletLab’s 20th anniversary year, Glory embodies a philosophical ritualising of choreographic traditions, cinema, irreverence and conceptual art.
Kaimin is a fashion house inspired by the duality of collaboration and the architectural form of the female body. In her search for ‘extreme beauty’, Kaimin explores ideas of fetishism, eroticism and sadomasochism through clothes that dissect and distort the human physique, challenging accepted standards of what clothing should do for the body. 3 Deep were commissioned to establish a series of films announcing the launch of the AW19 collection.
Positioned upon the key tenets of exclusivity, scarcity and desire, Vault showcases the very best of Hardy Brothers. It is the apex of the brand’s offer and a defendable asset that amplifies the business’ true luxury credentials while speaking to those looking for the rare, the coveted and the extraordinary.
The days of leveraging social for simple top-of-funnel hype have passed. With each major platform offering one or more layers of commerce functionality, it is now more important than ever for Hardy Brothers to convert social voyeurs and occasional visitors into high frequency, repeat purchasers.
Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The third interview took place with Mike Amiri, Founder of fashion label Amiri.
Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews with Rob Mills, Founder of Rob Mills Architecture & Interiors.
Koichi Takada was born in overcrowded, earthquake-prone Tokyo and raised with a deep respect for nature in all its glory and terribleness. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews with Takada that spoke to the underpinnings of his practice along with the studios most recent 25-storey residential and retail tower in Sydney, Australia.
Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a supporting campaign film that reinforced the brand's leadership credentials while generating desire for the world's most coveted timepieces and jewellery.
