3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

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Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. With a brief to establish a memorable and content rich digital footprint for the brand, our approach sought first to establish value in – and desire for – the BPM master brand while transferring the resulting brand equity across to all project marketing campaigns, communications and branded experiences.

Every facet of the BPM World had to be carefully considered in order to create a lasting memory of unparalleled attention, excellence and uniqueness.

Located beyond the confines of quality, the BPM brand is distinguished by a commitment to emotion. Delivered through each of the brand's signature touch points and experiences, the BPM website amplifies BPM’s luxury credentials while rendering the BPM World visible to their clients and patrons.

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Related Projects

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    BPM

    A world of beauty, desire and the exotic

    Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Following a significant review of BPM’s existing business, brand and communication strategies, 3 Deep were commissioned to reposition the brand and establish an integrated program of communications across all property and branded touch points. 

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  • Property • Digital • TV • SHARE

    BPM

    Dream The Night Awake Campaign Film

    Dream The Night Awake is the second film conceived, art directed and produced by 3 Deep for our client and the first that brings BPM’s 2017 campaign to life. Shot in Sydney, Australia, Dream The Night Awake is a cinematic experience that once again blurs the lines between reality and fantasy.

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  • Architecture • Digital • SHARE

    John Wardle Architects

    Website

    Founded in 1986, John Wardle Architects is a design-intensive practice of 60+ staff that fosters a collaborative studio environment to excite and develop ideas. The studios design expertise has been recognised with many awards including 25 from Royal Australian Institute of Architects, among them Australia's most prestigious architectural prize: The Sir Zelman Cowen Award for Public Buildings.

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