Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Vital to the positioning of the Shadow Play development, it was imperative that the marketing program amplified a position of scarcity and exclusivity while continuing to provide access to BPM’s aspirational world. As a result our vision was to transpose the design aesthetic, premium finishes and uncompromising commitment to quality associated with the brand and move the business from a ‘luxury’ to an ‘iconic’ positioning.
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