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As the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the Gallery with works collated from over 40 cities around the world drawn from more than 65 collections, 3 Deep were commissioned to establish a compelling and identifiable campaign. Supported by an extensive programme of integrated communications, the campaign sought to excite existing and discerning consumers, while captivating and stimulating emerging patrons, supporting partners and media.

Modern life as he experienced it in 19th-century Paris provided Degas with a repertoire of motifs he explored with endless variation and innovation; from scenes of work and industry to ballet and the theatre, racecourses and boudoirs. This sweeping exhibition brought together more than 200 works by Degas from dozens of collections worldwide, offering a fresh and dynamic reappraisal of this legendary artist’s genius.

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    NATIONAL GALLERY OF VICTORIA

    Masterpieces From The Hermitage: The Legacy of Catherine the Great

    Masterpieces from the Hermitage: The Legacy of Catherine the Great showcases one of the world’s greatest art collections. As the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the National Gallery of Victoria, 3 Deep were commissioned to establish a visceral and highly identifiable campaign.

  • 25
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    NATIONAL GALLERY OF VICTORIA

    Brand Identity

    The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world. Following a significant review of the NGV brand, communication strategies, audience segments and competitive environment, 3 Deep were commissioned to establish a revised brand strategy and brand identity for the Gallery.

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    NATIONAL GALLERY OF VICTORIA 

    Andy Warhol – Ai Weiwei Campaign

    Andy Warhol — Ai Weiwei was, at the time, the most successful ticketed summer exhibition for The National Gallery of Victoria recording more than 300,000 visitors. 3 Deep were commissioned to establish a visceral and highly identifiable campaign supported by an extensive programme of integrated communications.

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