Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness. 3 Deep were appointed to create and digitally broadcast a series of monthly luxury intelligence reports that would immerse key executives and staff into the world of luxury while identifying the key insights, trends and influences re defining consumers' engagement with premium and luxury alcohol brands.
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