Didier Dubot is a luxury French jewellery house founded on traditions of elegance, beauty and femininity. At the heart of the brand, a commitment to tradition and innovation has brought to life playful and adventurous collections with contemporary luminaries as diverse as Diesel's Creative Director, Nicola Formichetti. 3 Deep were appointed to establish a brand identity that would underpin the brand's expansion into Korea and the United States.
Didier Dubot’s brand identity not only established a platform for key messages and unique branded experiences, but provided the opportunity to bring a range of ambassadors and personalities closer to the brand such as Korean actress Jun Ji Hyun, French model Lea Seydoux, Julia Roitfeld and Nicola Formichetti.
Focussed on gaining an understanding of audience needs while uncovering the values and personality of the brand, 3 Deep were able to create a compelling promise that clearly communicated what the brand stood for in the market.
3 Deep were also appointed to help direct all strategic pre and post launch global marketing, communication and experiential activities.
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