3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people




For some, inspiration is not found in moments of triumph, their purpose not revealed in times of defeat. Their truth is revealed when no one else is watching, long after the house lights have been dimmed. Through courage they discover their voice, through dedication they establish their legacy. This is what inspires people, this is what moves us all forward.

Celebrating notions of strength, truth and identity, our AW22 campaign offers a cinematic insight into the world of the polymath and those pursuing meaningful change.

Supported by an ecosystem of branded touch points and experiences, the AW22 campaign manifests a unique dream of exception that invites the viewer to particulate in a world of truth, self-respect and individual pursuit.

Nothing is so strong as gentleness, nothing so gentle as real strength.

Leveraging our teams extensive category experience, it remains vital that all creative outcomes reinforce the apex position of the brand while embracing creativity and artisanship as core pillars. This continues to embed a unique character and emotional depth in all marketing and communications while providing an opportunity for clients to participate in a world that is at once meaningful and compelling.

Some things never change and content remains arguably one of the most important tools in helping achieve our clients digital goals. Working closely with our client, the AW22 content strategy sought to distinguish the brand while highlighting key diamond and bridal narratives.

The most successful brands in the world are specific, not generic. They have a clear vision of what they stand for and what positive impact they intend to have on their clients and the world around them.

Related Projects


    170 years of luxury

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. 3 Deep were appointed to examine the critical business, brand, marketing and communications strategies required to increase sales across the group while reconnecting the brand with a new generation of luxury consumers.

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  • Hardy Brothers

    AW21 Campaign

    It is no secret that Hardy Brothers seeks to be the most revered luxury jewellery and timepiece destination within the Asia Pacific. As a contemporary luxury brand, our client honours tradition and holds in trust the dreams and aspirations of those who seek out the world’s most coveted jewellery and timepieces.

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    Sydney Flagship

    Drawing inspiration from a diverse range of historical, social and cultural sources, our design lexicon for the new Hardy Brothers Sydney flagship presents a unique alchemy of ideas from lapidary precision to theistic ritual.

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