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Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. Positioned upon the key tenets of exclusivity, scarcity and desire, Vault showcases the very best of Hardy Brothers. It is the apex of the brand’s offer and the initiative under which the business amplifies its true luxury credentials targeting those looking for the rare, the coveted and the bespoke. 3 Deep were charged with the important task of creating the brand's first dedicated Vault campaign. Presented by Gemma Ward, the campaign featuring the most sought after diamonds and precious gems in the world.

Positioned upon the key tenets of exclusivity, scarcity and desire, Vault showcases the very best of Hardy Brothers.

As a defendable initiative and a means by which to reinforce the brand’s luxury positioning, Vault not only provided an opportunity for enhanced engagement with clients, it served as the vehicle through which Hardy Brothers presented their most coveted product, limited edition outcomes and exclusive experiences.

As a conduit for creative expression, the Hardy Brothers Bespoke Service afforded clients the opportunity to explore the bounds of their imagination.

Whilst it was recognised that the traditional Hardy Brothers market segments must continue to be marketed to, it was critical to begin targeting new and emerging segments in order to provide long term sustainable growth and stability.

Watches & Fine Jewellery • Campaigns • SHARE

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