In 2019, 3 Deep were appointed by Hardy Brothers to examine the critical business, brand, marketing and communications strategies required to increase sales across the group while reconnecting the brand with a new generation of luxury consumers. Having established the core tenets of the program in partnership with our client, we set about integrating the strategy across a broad range of consumer touch points and initiatives including a revitalised store design and in-store arrival and service ceremonies. The first boutique to be delivered was in Brisbane, Australia.
As a primary experiential vehicle for clients enrolled within the brand world, the new boutique reflects an assemblage of experiences, artfully designed to capture the venerated history of the brand while establishing a space that prioritises thoughtful exchange over ephemeral commerce.
A rich palette of materials including polished venetian plaster, fine leathers and rich Australian timbers were beautifully executed by Zero Nine Constructions, while lighting design by FPOV Design brought to life our clients product and a suite of bespoke furniture, fixtures and fittings. As proud holders of the Royal Warrant, Hardy Brothers are the only fine jeweller in the Southern Hemisphere to be recognised with this coveted seal while simultaneously being acknowledged as a select atelier for Argyle Pink Diamonds. A key challenge of our ongoing appointment is to ensure that the brand experience defends this equity while re-orientating the business towards its long term vision.
Related Projects
-
287
-
-
-