3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

Luxury

 

 

In 2019, 3 Deep were appointed by Hardy Brothers to examine the critical business, brand, marketing and communications strategies required to increase sales across the group while reconnecting the brand with a new generation of luxury consumers. Having established the core tenets of the program in partnership with our client, we set about integrating the strategy across a broad range of consumer touch points and initiatives including a revitalised store design and in-store arrival and service ceremonies. The first boutique to be delivered was in Brisbane, Australia.

As a primary experiential vehicle for clients enrolled within the brand world, the new boutique reflects an assemblage of experiences, artfully designed to capture the venerated history of the brand while establishing a space that prioritises thoughtful exchange over ephemeral commerce.

A rich palette of materials including polished venetian plaster, fine leathers and rich Australian timbers were beautifully executed by Zero Nine Constructions, while lighting design by FPOV Design brought to life our clients product and a suite of bespoke furniture, fixtures and fittings. As proud holders of the Royal Warrant, Hardy Brothers are the only fine jeweller in the Southern Hemisphere to be recognised with this coveted seal while simultaneously being acknowledged as a select atelier for Argyle Pink Diamonds. A key challenge of our ongoing appointment is to ensure that the brand experience defends this equity while re-orientating the business towards its long term vision.

Related Projects

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  • HARDY BROTHERS

    Sydney Flagship

    Drawing inspiration from a diverse range of historical, social and cultural sources, our design lexicon for the new Hardy Brothers Sydney flagship presents a unique alchemy of ideas from lapidary precision to theistic ritual.

  • 265
  • HARDY BROTHERS

    165 years of luxury

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. 3 Deep were appointed to examine the critical business, brand, marketing and communications strategies required to increase sales across the group while reconnecting the brand with a new generation of luxury consumers.

  • 255
  • HARDY BROTHERS

    eCommerce

    Underpinning our larger brand recalibration project for Hardy Brothers, 3 Deep were charged with the responsibility of establishing an updated eCommerce platform for the business that celebrated the brands unique lineage while presenting the most revered luxury jewellery and timepieces in the Asia Pacific.

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