3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

Luxury

 

 
  • Search
     

The days of leveraging social for top-of-funnel hype have passed. With each major platform offering one or more layers of commerce functionality, it is now more important than ever for Hardy Brothers to convert social voyeurs and occasional visitors into high frequency, repeat purchasers.

Complimenting a range of digital and in-store sales narratives, the campaign furthered our clients ambition to shift perception of their eCommerce site from a gifting destination to a self-purchasing platform for younger professionals and digital natives.

Complimenting a range of digital and in-store sales narratives, the campaign furthered our clients ambition to shift perception of their eCommerce site from a gifting destination to a self-purchasing platform for younger professionals.

Leveraging our teams extensive category experience, it was vital that all campaign outcomes had a unique curatorial vision in order to reinforce the brands credibility while maintaining a position of leadership. In an age where truth and authenticity are a valuable commodity, Hardy Brothers clients rely on the brand to deliver highly curated information that resonates with their own lifestyle, interests and values.

As a primary experiential vehicle for audiences enrolled in the brand world, it was critical that digital storytelling be product and content rich, intelligent, evocative and constantly changing based upon digital insights and user interaction.

Over the past 165 years, Hardy Brothers has built a reputation of service excellence through a commitment to knowledge, trust and quality. Furthermore the brand has been forged around the relationships formed with a broad strata of customers. It remains critical for Hardy Brothers to continue to engage with each segment sensitively as all are interconnected and ultimately influence the composition and function of business operations and tactical executions.

Watches & Fine Jewellery • Campaigns • SHARE

Related Projects

    237
  • Watches & Fine Jewellery • Campaigns • SHARE

    HARDY BROTHERS

    AW19 Vault Campaign

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. Positioned upon the key tenets of exclusivity, scarcity and desire, Vault showcases the very best of Hardy Brothers.

  • 255
  • Watches & Fine Jewellery • Campaigns • SHARE

    HARDY BROTHERS

    eCommerce

    Underpinning our larger brand recalibration project for Hardy Brothers, 3 Deep were charged with the responsibility of establishing an updated eCommerce platform for the business that celebrated the brands unique lineage while presenting the most revered luxury jewellery and timepieces in the Asia Pacific.

  • 253
  • Watches & Fine Jewellery • Campaigns • SHARE

    Hardy Brothers

    High Summer

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship.

Share this