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Positioned upon the key tenets of exclusivity, scarcity and desire, Vault showcases the very best of Hardy Brothers. It is the apex of the brand’s offer and a defendable asset that amplifies the business’ true luxury credentials while speaking to those looking for the rare, the coveted and the extraordinary. With a distinct sales narrative, Vault not only acknowledges and reward customers’ intellectual desires, it invites them into a world where anything is possible.

Extraordinary clients want to know what the brand believes in and what makes the brand unique. More acutely, luxury consumers are no longer interested in traditional and linear modes of consumption. They search for deeper engagement and membership to brands that express their own aspirations for co-creation and emotion.

Human behaviour flows from three main sources: desire, emotion and knowledge – Plato

History. Credibility. Reputation. These are some of the characteristics that have distinguished Hardy Brothers from competitors for more than 165 years and allowed the business to live up to its brand promise and pursue its brand vision.

As a defendable asset and a means by which to reinforce the brands luxury positioning, Vault not only provides an opportunity for enhanced engagement with clients, it serves as the vehicle through which the business can present their most coveted product, limited edition outcomes and exclusive experiences.

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