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Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. 3 Deep were commissioned to establish a bold and graphic Autumn Winter campaign while unapologetically amplifying Harrolds position on the world stage.

With market demand driven by a booming upper middle class and a younger, more affluent, fashion educated luxury consumer, it was imperative that we clearly defined the strategic objectives of the campaign and it's relationship to canonising the brand before developing a creative response. Securing Jessica Stam as the campaign's female protagonist and Mathias Lauridsen as her male counterpart, the campaign spoke of Harrolds ongoing participation and presence on the world stage.

Empowered by a clear direction, voice and purpose within market, Harrolds has solidified it's position on the global luxury stage.
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