Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne and Westfield Sydney showcase an unequalled selection of the world’s most coveted fashion. 25 years after launching Harrolds as a classic mens suiting store, 3 Deep were commissioned to reposition the brand for future growth and solidify the brands position as a leader on the world stage.
With market demand driven by a booming upper middle class and a younger, more affluent, fashion educated luxury consumer, it was imperative that we clearly defined the strategic vision and values of the brand before developing a creative response.
Empowered by a clear direction, voice and purpose within market, 3 Deep worked with the business owners over the resulting 15 seasons to establish a supporting program of marketing campaigns, sponsorships, strategic partnerships and digital activations that would solidify its position on the global luxury stage while attracting the worlds most discerning brands, staff and customers.
3 Deep were charged with the responsibility of ensuring that Harrolds digital footprint was commensurate with the instore theatre of experience. All platforms worked in unison to establish a visually seductive presence that delivered increase engagement, increased sales enquiries and increased brand equity.
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