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Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

Know first who you are; and then adorn yourself accordingly – Epictetus
In recognising an opportunity to own the position as Australia's only Luxury Department Store, our creative strategy was built upon ideas of leadership and empowerment.

Empowered by a clear direction, voice and purpose within market, 3 Deep worked with the business owners to establish a supporting program of marketing campaigns, sponsorships, strategic partnerships and digital activations that would solidify it's position on the global luxury stage while attracting the worlds most discerning brands, staff and customers.

3 Deep were charged with the responsibility of ensuring that Harrolds digital footprint was commensurate with the instore theatre of experience. All platforms worked in unison to establish a visually seductive presence that delivered increase engagement, increased sales enquiries and increased brand equity.

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