Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion.
With market demand driven by a booming upper middle class and a younger, more affluent, fashion educated luxury consumer, it was imperative that we clearly defined the strategic objectives of the campaign and it's remit in canonising the Harrolds brand before developing a creative response.
Our expertise lies in capturing the attention of luxury consumers, whilst establishing genuine and lasting desire for the world’s most coveted brands.
Empowered by a clear direction, voice and purpose within market, the campaign allowed Harrolds to continue owning it's position on the global luxury stage.
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