Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. 3 Deep were charged with the important task of creating the critical brand, marketing and communications strategies required to align the business while increasing sales across the group. The SS19 campaign 'Charming Rebellion' celebrates the virtues of pleasure and the pursuit of dreams.
Presenting exquisite jewellery, Swiss timepieces and rare objets d’art, Hardy Brothers has long upheld the ideas, principals and values that have defined the brand's history while assuming an active role in redefining notions of heritage, provenance and luxury within the Australian landscape.
Proud holders of the Royal Warrant, Hardy Brothers are the only fine jeweller in the Southern Hemisphere to be recognised with this coveted seal while simultaneously being recognised as a select atelier for Argyle Pink Diamonds.
Whilst it was recognised that the traditional Hardy Brothers customers must continue to be marketed to, it was critical to begin targeting new and emerging segments in order to provide long term stability and growth.
As a custodian, Hardy Brothers not only has an ongoing responsibility to uphold the ideas, principals and values that have defined the brand's history but, in doing so, must assume a responsibility for shaping the future by embracing change and redefining notions of heritage, quality and provenance.
One of the largest growth opportunities for Hardy Brothers will come through the recalibration of the business’ digital footprint. Integrated to become a complete omni-channel experience, it was vital that all digital channels provide the ability for the business to amplify campaigns, promote events, influence trends, collect valuable data, generate social commentary and, of course, manage the sale and distribution of all product and services.
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